Over the past 30 years, Bernie Ness has distinguished himself as one of the leading experts in the field of anatomic pathology sales and marketing. His experience encompasses both large national lab companies as well as private, venture capital-funded startup companies.
Well known for his expertise in revamping troubled sales organizations, adding innovation, marketing, new technology, and training sales forces, Ness established one of the first computer-to-computer links for client order entry and lab results reporting. He launched several technologies that have become standards in oncology, infectious disease, pathology, and genetics, including color digital image anatomic pathology reporting. Ness is often quoted in lab industry publications including The Dark Report, Small Business Reports and Advance.
He is a graduate of Southern Illinois University with a degree in biology and minor in microbiology. He was a board member of BioDiagnostics Laboratory, Inc. in Torrance, CA, Biomedical Marketing Association, and The Medical Marketing Association. Ness founded BJ Ness Consulting Group, which specialized in pathology business management. He also started several medical ventures, including a revolutionary new product that keeps medical specimens frozen for four days without dry ice. He is co-founder of the predecessor company to In-Office Pathology, the market leader for in-sourcing pathology referrals from specialty medical practices in urology, gastroenterology, and dermatology.
Joe Plandowski has broad experience in operations within the laboratory industry. He has managed small and large laboratories, both commercial and hospital-owned. He is particularly adept at turning around operations, managing the integration of acquisitions and mergers, increasing the profitability of pathology practices, and negotiating the sale or acquisition of laboratories.
Plandowski began his laboratory industry career at Union Carbide in sales and sales management of biological and medical products. He joined SmithKline Clinical Laboratories as General Manager of its Florida operations and became Vice President of all laboratory operations for the US and Canada, after leading their operations in the midwest and western United States. Plandowski joined Genetrix, a cytogenetics testing company, as CEO. When National Health Laboratories decided to pursue an aggressive acquisitions program, Plandowski joined as Vice President of Acquisitions. When National Health Laboratories and Roche BioMedical Laboratories merged to create LabCorp, Plandowski formed Lakewood Consulting Group, an anatomic laboratory and pathology practice management consulting firm. Several years ago he co-founded In-Office Pathology to serve the growing demand for in-office pathology laboratories. Today it is the leading provider of such laboratories to specialty practices.
He holds a Bachelor of Science and a Masters in Business Administration from the State University of New York. He is a member of the Clinical Laboratory Management Association, National Society of Histotechnology, American Society of Cytopathology, American Pathology Foundation, and a charter member of the Association for Pathology Informatics. He is also a member of the Editorial Board of IOMA, and a sponsor of the annual Washington G2 Lab Institute. He speaks at national laboratory and pathology meetings and is frequently quoted in publications serving the laboratory industry.
1340 Lakewood Drive
Lake Forest IL, 60045
(p) 800. 280.3785